Privacy Policy

RAW Labs SA ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

Information you provide

When you contact us through our website, we collect:

• Name and email address
• Company name and job title
• Message content

Information collected automatically

We use analytics services to understand how visitors use our site. The level of data collection depends on your cookie preferences:

If you accept cookies:

• Google Analytics: Page views, session duration, approximate location (country/city), device type, browser, referral source, and returning visitor recognition. IP addresses are anonymized.
• Microsoft Clarity: Session recordings (mouse movements, clicks, scrolls) and heatmaps to understand how visitors interact with our site. Personal information in forms is masked.

If you reject cookies:

Analytics still run in cookieless mode, collecting only aggregate, anonymous data:

• Google Analytics (Consent Mode): Aggregate page view counts and basic traffic data without cookies or persistent identifiers. No individual user tracking.
• Microsoft Clarity (Cookieless Mode): Anonymous aggregate data for site improvement without session recordings or individual tracking.

2. How We Use Your Information

We use collected information to:

• Respond to your inquiries
• Improve our website and services
• Understand how visitors use our site
• Detect and prevent technical issues

3. Cookies and Consent

We use cookies and similar technologies based on your preferences:

Essential cookies

Required for the website to function (e.g., storing your cookie preference). These do not require consent.

Analytics cookies (only with your consent)

If you accept cookies, the following may be set:

• Google Analytics (_ga, _gid): Track page views and user behavior. Retention: 2 years.
• Microsoft Clarity (_clck, _clsk): Session recordings and heatmaps. Retention: 1 year.

Cookieless analytics (if you reject cookies)

If you reject cookies, we still collect anonymous, aggregate analytics data to improve our site. This cookieless mode:

• Does not set any tracking cookies
• Does not create persistent identifiers
• Does not track individual users across sessions
• Only collects aggregate statistics (total page views, general traffic patterns)

You can manage your preferences using the banner that appears when you first visit our site. To change your preferences, clear your browser cookies and refresh the page.

4. Data Sharing

We share data with:

• Google LLC: Analytics data processing (USA, with Standard Contractual Clauses)
• Microsoft Corporation: Clarity data processing (USA, with Standard Contractual Clauses)

We do not sell your personal information.

5. Data Retention

• Contact form data: Retained for as long as needed to respond and follow up
• Analytics data: 26 months (Google Analytics), 30 days (Microsoft Clarity recordings)

6. Your Rights (GDPR)

If you are in the European Economic Area, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise these rights, contact us.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

8. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have questions about this privacy policy or our data practices, contact us at:

RAW Labs SA
Contact Form