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Data as a Product

November 15, 2021
   
Strategy
Posted by Jeremy Posner

I found that we’re all talking about data products, and managing data as a product, but there weren’t any decent examples of what “good” looks like.

I also heard equal views that managing data is the same as other products, vs. ones who said it’s different.

So here’s the questions:

  1. Do we really manage our data as a product?
  2. What does that mean for customers?
  3. Is a data product really that different from a traditional product?
  4. And what can we learn from other more established industries about their products, and apply them back to our fledgling data product space?

I looked at the automotive space to compare a car that we might consume vs. data. There are a number of different facets, or dimensions to the product management, and no doubt I have missed some.

Here’s my list:

  • Product Usability
  • Product Reviews
  • Product Support
  • Product Usage
  • Product Safety and Security
  • Product Traceability
  • Product Identification
  • Product Specification
  • Product Inventory
  • Product Registry
  • Product Quality
  • Product Documentation
  • Product Consumption

The full article which discusses each can be read here https://www.dataversity.net/data-as-a-product-what-we-can-learn-from-more-established-industries/

Comments welcome – what differences and similarities do you see ?

Jeremy Posner, VP Product & Solutions, RAW Labs.


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